Prudential plc (Prudential) announced the appointment of Chan San San as the new CEO of Prudential Singapore.

Chan will assume the role in September 2024, subject to regulatory approval. She will report to Dennis Tan, managing director (MD) of the strategic business group (SBG) with oversight for Singapore, Thailand and Vietnam.

Chan, a Singaporean, will succeed Tan who currently holds the Singapore CEO role, in addition to his group MD position. Tan will remain Singapore CEO until regulatory approval for Chan’s appointment is received.

The appointment of a new CEO, fully focused on driving Prudential Singapore’s objectives, reflects the significance of the Singapore business and the group’s strong intent to support it.

Chan will manage Prudential Singapore’s extensive distribution network to meet the health and wealth needs of its policyholders. This includes its more than 5,200 financial representatives, including its tied agency and financial advisory arm, Prudential Financial Advisers Singapore. The life insurer also has long-standing distribution arrangements with two banks, United Overseas Bank and Standard Chartered Bank.

Chan, 45, is an accomplished banker with more than 20 years of experience across consumer wealth and private banking at Citi. Prior to her appointment at Prudential, Chan was managing director, global market manager at Citi Private Bank. She focused on serving the private banking needs of ultra-high-net-worth and high-net-worth clients, their families and family offices in Singapore, Malaysia and Thailand. Her extensive experience spans strategy, sales and marketing, client management, product management, strategic innovation and transformation, governance and risk management.

Tan said: “I am delighted to welcome San San to Prudential. She brings extensive regional experience to the table, with a deep understanding of customers, paired with a breadth of consumer financial services experience in Singapore.”

Singapore is a key market for Prudential, having operated there for over 93 years, and the life insurer is recognised as one of the country’s four D-SIIs (domestic systemically important insurers). It serves more than a million policyholders including a large segment of affluent and high-net-worth individuals.

Chan is a certified chartered financial analyst and holds a bachelor’s degree in accountancy with a minor in business law from Nanyang Technological University, Singapore.

Tan is a veteran banker who joined Prudential Singapore as CEO in February 2020 after close to three decades at OCBC Bank and Citi. In July 2022, he was promoted to managing director, SBG, overseeing Singapore, Thailand and Vietnam.

Re-disseminated by The Asian Banker