There is wide variation in the amount of traffic that central bank websites attract. Of the 30 banks that provided data to the Communications Benchmarks 2022, nine reported a monthly average of between 1 and 10 million page views in 2021. Three others reported fewer than 500.

At one extreme, a small American central bank measured only 150 views, and two African contributors reported 437 and 220 views, respectively.

At the other end of the spectrum, nine (30%) reported more than 1 million page