The winning bank transformed branch banking in 2023 by integrating data analytics and customer-centric tools. This initiative enhanced branch staff capabilities and digitalised processes, significantly improving customer experience. As a result, the bank saw a 16% increase in deposit balances and 67% rise in successful referrals. 

For revolutionising branch banking and integrating advanced insights with client-focused tools the award for Best Branch Banking Initiative goes to UOB Thailand’s Seamless Next-Best-Solution Advisory.