Traditional comms still a bigger focus than social media

Central banks are focusing their external communications more on traditional media than social media for a second consecutive year, the Communications Benchmarks 2024 find.

The average proportion of external communications implemented via traditional media – such as press releases, reports and speeches – is 60.7%. By contrast, social media accounts for 39.3%. One central bank did not provide data.

The result seems to imply a relative de-emphasising of social channels in recent years. Traditional

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