This winning institution has leapfrogged its peers by innovating its existing products and services for evolving consumer needs. This institution encompasses its all-in-one value proposition with its tagline “It’s everything and a bank”. 

It recorded an impressive 650,000 user registration and $92 million (PHP 5 billion) deposit balance in just 3 months from launch, relatively high compared to its competitors. 

One million engagements were recorded on various social media platforms, and it also recorded a 4.8 rating on the App Store and 4.7 rating from the Google Play Store. 

For having high volumes of engagement, and a positive business impact, the award for Best Digital Brand Campaign in the Philippine goes to Maya.